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Medal Tally is a Sydney-based brand strategy and packaging design studio specialising in food and beverage, FMCG/CPG, beauty, and wellness brands across Australia and internationally.

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Led by creative director Anneke Zilich, Medal Tally works with emerging brands and growth-stage businesses that are ready to compete on shelf, not just exist on it.

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The work spans brand identity, packaging design, structural dielines, print production, and retail-ready design systems, built on strategy first, aesthetics second.

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If your product deserves more than a template, this is where to start.

Twenty-five years working with major FMCG brands and agencies around the world. Now applying that same level of strategic design thinking to brands that are ready to grow.

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Medal Tally works with a small number of clients at any one time. That is deliberate. Every project gets full attention, honest input, and design that is built for your specific brief, not adapted from someone else's.

If that sounds like what you have been looking for, the next step is a 30-minute strategy call. No pitch. Just a direct conversation about your brand, your product, and whether this is the right fit.

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ANNEKE ZILICH, CREATIVE DIRECTOR

Anneke Zilich of Medal Tally

Examples of what we can do for you

for more projects - click here

What we do

Brand identity and packaging design built on strategy, not guesswork. Here is what that looks like in practice:

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  • Shelf presence that sells. Brand identity designed to command retail attention and connect with the right consumer at the right moment, on the physical shelf and online.
     

  • Packaging that does its job. Structural design that protects your product from production through to purchase, without compromising on how it looks.
     

  • Compliance built in, not bolted on. Regulation-compliant labelling that meets industry standards and builds buyer confidence from the start.
     

  • Sustainable by design. Eco-friendly material selection that aligns with your brand values and your customer's expectations.
     

  • Strategic thinking, scaled to your business. High-calibre FMCG design expertise applied to brands that are growing, not just launching.
     

  • A system that grows with you. Scalable brand assets and design systems built to handle range extensions, new markets, and the next brief you have not written yet.

Clients and Brands I have worked with

What my clients say

MedalTally was everything we could have asked for in a packaging designer and then some. Anneke was prompt, professional, high quality, knowledgeable and passionate and her designs are amazing. We especially loved how she took concept art into actual stores and took photos in-situ so we could see how it was going to work out. We are so grateful for her work!
Will definitely engage her skills again in the future and if you're looking for a competent and talented designer, you won't find better.

Sebastien Eckersley-Maslin

Founder at Phyllome

If any of these sound familiar, let's talk.

  • Can you provide guidance and ideas for naming my startup or product?

  • We are launching a new product. I need packaging that will convey my brand and what it does and connects with its intended target market.

  • Packaging choices are so overwhelming.
    I want to be eco-friendly but where do I start? Carton, bottles, pouches, labels, flow wrap.

  • I need form, function and packaging production help.

  • I have a design idea but I don’t not know how to supply artwork to a printer

  • Can you provide advice on managing and coordinating the printing process for packaging artwork?

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