We design brands people feel were made for them.
Because we take the time to truly understand your business, your customer and your vision.
Medal Tally is a Sydney-based brand strategy and packaging design studio specialising in food and beverage, FMCG/CPG, beauty, and wellness brands across Australia and internationally.
We work with emerging brands and growth-stage businesses in food and beverage, beauty, and
FMCG/CPG that are ready to compete on shelf, not just exist on it.
Whether you are launching your first product, extending a range, or evolving a brand that has
outgrown its identity — this is where to start.
Examples of what we can do for you
FMCG-CPG
As a Design & Marketing Agency, sometimes you might find yourself needing an extra pair of experienced hands working on your behalf.
Whether it’s as part of your team or completely independently, rest assured that I can get the job done.
WHITE LABEL
Suite Co
After initial success in the AirBNB sector, SUITE CO pivoted to retail due to Covid. Now, it’s a thriving online business with stockists throughout Australia.
Brand Strategy-Brand Design-Packaging Design
BEAUTY & WELLNESS
Spice Craft
Transitioning from a subscription box model to establishing a presence in Harris Farm, and currently being featured on Woolworth shelves, represents a significant entrepreneurial journey that continues to evolve and progress.
Brand Strategy-Brand Design-Packaging Design
FOOD & BEVERAGES
Kitty & Miles
During the Brand Strategy consultation, we were able to identify and articulate her distinctive qualities and primary target audience. This led to the establishment of her new business identity, including name and visual representation.
Brand Strategy, Brand & Web Design.
CORPORATE
Twenty-five years working with major FMCG brands and agencies around the world. Now applying that same level of thinking to brands that are ready to grow.
We work with a small number of clients at any one time. That is deliberate. It means your project gets our full attention, our honest input, and design that is built around your specific brief — not adapted
from someone else's.
Grounded in research, category expertise, and instincts fine-tuned over decades.
ANNEKE ZILICH, CREATIVE DIRECTOR
If any of these questions sound familiar, let's talk.
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Can you provide guidance and ideas for naming my startup or product?
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We are launching a new product. I need packaging that will convey my brand and what it does and connects with its intended target market.
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Packaging choices are so overwhelming.
I want to be eco-friendly but where do I start? Carton, bottles, pouches, labels, flow wrap. -
I need form, function and packaging production help.
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I have a design idea but I don’t not know how to supply artwork to a printer
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Can you provide advice on managing and coordinating the printing process for packaging artwork?