About
About MedalTally
MedalTally (registered as Medal Tally Pty Ltd) is a brand identity and packaging design studio based in Sydney, Australia. Led by creative director Anneke Zilich, the studio works with emerging and growth-stage brands across food and beverage, FMCG/CPG, beauty, and wellness, both in Australia and internationally.
Anneke Zilich brings twenty-five years of FMCG experience to every project, shaped by a creative upbringing rooted in Dutch design thinking.
Dutch design has a distinct philosophy. Clean, functional, analytical and direct but never without a creative spark that makes it uniquely ownable. It asks hard questions before it picks up a pencil. It solves problems before it decorates them. That same thinking drives every project at MedalTally. Research and rigour first. Then design that is
purposeful, distinctive and built to connect with the right people.
The Story Behind the Name:
The name started with the Sydney Olympics and a digital platform that tracked medal results per capita rather than total count. The insight was simple but powerful. When you adjust for size, smaller more agile teams punched well above their weight.
The same dynamic plays out on supermarket shelves every day. Independent brands with genuinely better products struggle to get noticed against the scale and budgets of global conglomerates.
MedalTally exists to level that playing field. Through design that is truly ownable, grounded in research and built around your specific customer.
What to expect
Working with MedalTally is straightforward.
Quotes within 24 hours. Design built from scratch, not adapted from templates. Honest input throughout. And support that goes beyond the file, from print recommendations to production logistics, we see projects through to the shelf and beyond.
