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Handy info and free downloads
Get Started with Your Business
QUICK - CHECKLIST
Logo vs. Branding:
What's the Difference?
Create a Design Brief
QUICK - GUIDE
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Business name, ABN, domain, and email setup
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Business plan, industry research, and competitor analysis
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Visual style, inspiration, and branding ideas
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Colors, fonts, tone of voice, and imagery
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Stationery, copy, and printing needs
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Packaging requirements, die lines, and barcodes
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Industry standards and legal requirements
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Marketing plans and social media strategy
See below for free pdf download
When building a business, you need a strong brand to connect with customers. Your logo is a symbol that represents your business, while your brand is the identity that defines who you are.
Think of a logo as a visual face of your company, a simple design that showcases your business name and what you do. A brand, on the other hand, is the overall culture and identity of your company, including your logo, color scheme, fonts, and design style.
Branding is crucial for marketing, but it's more than just a logo. It's about creating a cohesive look and feel across all platforms, including social media, product packaging, business cards, and signage.
A strong logo and branding strategy will help you build a loyal customer base and set your business up for success. Remember, your brand is the representation of your business, so make sure it accurately reflects your values and tone.
Here's a breakdown:
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Logo: A simple design that represents your business
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Branding: The overall identity and culture of your company
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Branding includes: Logo design, color scheme, fonts, design style, social media, product packaging, business materials
Get your branding right, and you'll be well on your way to building a successful business.
A design brief is like a map for your designer. It helps them understand your vision and goals. Without it, you might end up with a design that misses the mark.
To create a solid design brief, we ask our clients to complete two simple tasks:
1. Branding Questionnaire: This helps us understand your target market, logo preferences, and overall vision.
2. Mood Board: Gather images that evoke the look and feel you want for your brand. This can be via Pinterest or a collection of images sent to us.
Having a clear design brief saves time and ensures you get the result you want. It's like giving a chef a recipe instead of saying "cook anything".
Remember to also provide your final content, like business details or website copy, to avoid back-and-forth revisions.
A good design brief = a successful design project."
See below for free pdf download
7 steps to evolve your food and beverage brand to stand out in a crowded market and attract loyal customers:
Step 1: Be Different
Stand out from the crowd by identifying what makes your brand unique. Ask yourself, "What do I want my brand to be famous for?" and "How can I tell a unique story?"
Step 2: Know Your Consumer
Understand your target audience's lifestyle, interests, and values. Who are they, what do they care about, and how can you connect with them?
Step 3: Your Brand is Not Your Product
Talk about your brand without mentioning your product. Focus on your values, purpose, and what sets you apart.
Step 4: Purpose
Be kind to the planet and local communities. Show that you care about more than just selling products.
Step 5: Your Packaging is Your Billboard
Make your packaging stand out and communicate your brand's unique story.
Step 6: Consistency is Key
Stay true to your brand's message, values, and visual identity. Avoid mixed messages and conflicting communication.
Step 7: Storytelling
Use emotion-evoking narratives and visuals to connect with your audience, shape your brand identity, and make your brand memorable and authentic.
Want to get your products in the best spots on store shelves? Here's how to make it happen:
1. Show that your product sells well: Share numbers and stories that prove your product is popular and in demand.
2. Prove that customers love your product: Collect happy customer reviews and testimonials to show that your product is something people need and want.
3. Build a strong brand: Share awards, media mentions, and partnerships that show your brand is trustworthy and reliable.
4. Offer to help promote your product: Plan demos, marketing campaigns, and joint branding efforts to drive sales and attract customers.
5. Ensure a steady supply: Show that you can consistently deliver your product to avoid stockouts.
Want your product to stand out on store shelves and grab the attention of customers and retailers?
Make sure it's unique and appealing! Follow these steps:
1. Find what makes your product special: Make a list of its features and figure out what sets it apart from others.
2. Test if your product's uniqueness matters: Ask people what they think through surveys, focus groups, or tests to see if your product solves real problems or makes a big difference.
3. Show off your product's awesomeness: Create marketing materials that highlight what makes your product special, using eye-catching visuals and clear language.
4. Confidently pitch to retailers: Explain to retailers why your product will attract customers and add value to their stores, using data to back up your claims.
5. Keep an eye on feedback and sales: Track what customers say and how well your product sells, and use that info to make improvements if needed.
