Projects

Gourmet Delight

A national cat food brand needed to modernise without losing the customers it had spent years building. We evolved the visual system across 12 SKUs, sharpening shelf navigation and reinforcing premium positioning, without starting from scratch.

FMCG/CPG PET FOOD

Hinterland Health Retreat

A wellness retreat in Queensland's Sunshine Coast hinterland needed a brand identity as considered as its offering. We created a visual language rooted in place, designed to attract a discerning client who buys on feeling as much as function.

WELLBEING

South Australian Gourmet Company

A proudly South Australian food brand built on a simple belief: premium quality, local ingredients, accessible to everyone. Brand strategy, identity, and packaging design across a diverse product range, with a logo mark drawn from the shape of the state itself.

FMCG/CPG FOOD

Cloud Farms

Phyllome needed a brand identity and packaging system for Cloud Farms, their innovative vertical farming produce range. We built a distinctive visual language that communicated freshness, provenance, and a forward-thinking approach to food production.

FOOD PRODUCER

Bunji Native Superfood PetCare

A new Indigenous-owned dog food brand entering a crowded premium pet food market needed packaging that carried both cultural integrity and commercial credibility. We built the full brand and packaging system from the ground up.

FMCG/CPG PET FOOD

OmniVeda

A deeply personal Ayurvedic wellness brand needed to make the leap from market stall to shelf-ready product. We translated years of knowledge and passion into a brand identity that could hold its own in a professional retail context.

BEAUTY & WELLBEING

Taste of the Caribbean

Jacqueline Dedier built her Caribbean hot sauce range on heritage, family recipes, and bold authentic flavour. The brief was to translate that story into a brand identity and packaging system that could compete on shelf while staying true to its roots. The result is a brand as vibrant and distinctive as the product inside.

GOURMET FOOD

OsteoLife

Dr. Valerie needed a brand that reflected the rigour of her osteopathic practice and the care she brings to every client. The work covered brand strategy, naming, brand identity, brand guidelines, and collateral material, building a complete and cohesive professional identity from the ground up.

WELLBEING