CASE STUDY

C H A L L E N G E S

Hinterland Health Retreat approached us to create a brand identity that would position their new wellness sanctuary in Queensland's Sunshine Coast Hinterland as both scientifically innovative and naturally healing. As a premium facility offering cutting-edge neurotechnology alongside holistic therapies for mental health conditions, HHR needed a visual identity that would communicate transformation and renewal, reflect their exclusive, boutique nature (only six guests at a time), distinguish them from typical spa resorts, balance their scientific credibility with natural healing elements and appeal to clients seeking help for serious conditions like depression, anxiety, and PTSD.

S O L U T I O N S

We developed a stylised butterfly 'H' that instantly symbolises the transformative journey guests experience. The symmetrical design reflects the balance between modern techniques and natural therapies that defines the HHR approach.

The carefully selected colour palette reinforces the brand positioning:

Deep blue-green connects to the lush rainforest surroundings, evoking tranquility and the healing power of nature. Gold accents represent the morning sunrise over the hinterland—symbolising new beginnings while adding a premium quality that reflects the exclusivity of the experience

We extended this identity across all touch-points — from digital presence to on-site materials—ensuring a cohesive brand experience that communicates professionalism and care. 

R E S U L T S

The final brand identity successfully positions Hinterland Health Resort as a premium, transformative wellness destination that offers something genuinely different in Australia's mental health landscape. The elegant simplicity of the design system provides flexibility while maintaining a distinctive presence that resonates with their target clientele.

hinterlandhealthretreat.com