CASE STUDY
BRANDING STRATEGY
BRAND NAMING
BRAND IDENTITY
BRAND GUIDELINES
COLLATERAL MATERIAL
CORPORATE
C H A L L E N G E S
Dr. Valerie Johnston-Dugamin has over 12 years of osteopathic experience, but needed branding that communicated her customised, holistic approach. We aimed to reflect her passion for nurturing mind-body-spirit wellbeing and unwavering commitment to clients’ health.
S O L U T I O N S
We created a logo with three stacked O’s, evoking balancing stones. The angled inner shape implied interconnectedness and movement. This visualised Dr. Johnston-Dugamin’s ability to understand clients’ needs and nurture their path to wellness.
A colour palette of fresh green and bright blue conveyed her natural, holistic approach, bubbly personality and Caribbean background. Softer beiges and greys reflected her professionalism and caring nature.
Together, these strategic elements underscored Dr. Johnston-Dugamin’s mission to guide clients in reclaiming health and vitality through compassionate, tailored osteopathic care. The branding authentically reflects her dedication and customised approach.
Strategic Brand Design for Holistic Osteopath Service