CASE STUDY

C H A L L E N G E S

Founded by Rohini, OmniVeda began as a deeply personal mission to heal her children naturally, drawing on ancient Ayurvedic wisdom and certified organic ingredients. The brand had genuine credibility, a loyal following at markets, and a compelling story. What it lacked was a visual identity that matched the quality and integrity of its products. The existing logo, labelling and packaging were functional but inconsistent, making it difficult for customers to navigate the range or understand the brand's premium positioning. With six distinct product lines spanning skincare, pain management, internal health and home care, the challenge was to create a unified brand system that could hold a complex range together while communicating warmth, wisdom and authority.

S O L U T I O N S

Brand strategy came first. Working from OmniVeda's founding story and core brand pillars, Restore, Nourish and Evolve, we defined a clear brand essence and personality that placed Rohini's mother-to-healer journey at the centre of everything. 

From this foundation, we developed a modernised identity built around the Kundalini logomark, a serpent rising into a blooming lotus within a circular form, capturing the awakening of natural healing wisdom and forming the 'O' of OmniVeda. The logotype carries its own detail: the 'V' extends to connect with the dot of the 'i', uniting Omni (Universal) with Veda (Knowledge and Wisdom) in a single fluid gesture, and reflecting the subtle, protective reach of a mother to her child.

The packaging system was built to give each of the six product lines its own clear identity while remaining unmistakably OmniVeda. A rich, considered colour palette draws from nature and Ayurvedic tradition, with each range differentiated by colour coding to help customers navigate from the Uma Rose anti-ageing collection through to the Apothecary and Pain Remedy+ lines. Custom botanical illustrations, unique to each range, add craft and depth without compromising shelf clarity. 

Collateral including business cards and in-store point-of-sale material completed a cohesive system ready for retail, e-commerce and market environments.

omniveda.com.au