CASE STUDY
SpiceCraft
BRANDING STRATEGY
BRAND DESIGN
PACKAGING DESIGN
PACKAGING EXTENTION
COLLATERAL MATERIAL
CHALLENGES
After starting a subscription service with a variety of Indian Speciality offerings, SpiceCraft found a gap in the market; people enjoyed cooking an Authentic Butter Chicken the best of all Indian dishes but lacked the expertise in getting the flavours right. The ease of having all the Authentic spice combinations and easy instructions through a colourful booklet and videos online made the transition to a retail offering a viable option. The packaging we designed for the subscription box was too complicated & costly for the retail environment but very much loved by their customer base.
SOLUTIONS
The packaging remains the same Look and Feel created before but in a more practical and viable way. Photography on the back was introduced to entice the customers with the end result whilst also clearly explaining the content. A smaller box offering with just the spice-mix and 2 new products, Biryani mix and Naan Bread mix, compliment the Indian Feast. Ideal for gifting for the Gourmet Foodie that likes to cook. Now available at Harris Farm and Foodie Specialist Stores.
Strategic Brand and Packaging design for multicultural food business
