After starting a subscription service with a variety of Indian Speciality offerings, SpiceCraft found a gap in the market; people enjoyed cooking an Authentic Butter Chicken the best of all Indian dishes but lacked the expertise in getting the flavours right. The ease of having all the Authentic spice combinations and easy instructions through a colourful booklet and videos online made the transition to a retail offering a viable option. The packaging we designed for the subscription box was too complicated & costly for the retail environment but very much loved by their customer base.