CASE STUDY

C H A L L E N G E S

After starting a subscription service with a variety of Indian Speciality offerings, SpiceCraft found a gap in the market; people enjoyed cooking Butter Chicken the best of all the Indian dishes but then lacked the expertise in getting the flavours right.

The ease of having all the authentic spice combinations and easy instructions through a colourful booklet and videos online made the transition to a retail offering a viable option. The original packaging we designed for the subscription box was too complicated & costly for the retail environment but very much loved by their customer base..

S O L U T I O N S

The packaging remains the same Look & Feel created before but in a more practical and viable way. Photography on the back was introduced to entice the customers with the end result whilst also clearly explaining the content.

A smaller box offering with just the spice-mix and 2 new offering, Biryani mix and Naan Bread mix compliment the Indian Feast. Ideal for gifting for the Gourmet Foodie that likes to cook.  Available at Harris Farm and Foodie Specialist Stores.

The smaller spice kits were developed and redesigned in 2023 to be stored especially for Woolworths.

spicecraft.com.au