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CASE STUDY
BRANDING STRATEGY
BRAND DEVELOPMENT DESIGN
PACKAGING DESIGN
PACKAGING EXTENTIONS
COLLATERAL MATERIAL
FOOD
This hot sauce, crafted from an authentic Trinidad family recipe, brings the genuine taste of the Caribbean. Bursting with bold, spicy flavours from fresh locally sourced chili varieties, it's an invitation to embark on a flavourful island adventure.
The brand & packaging design echoes the essence of 'The Taste of the Caribbean' - the phoenix symbolises Jacqueline's resilience, while the wings mirror the lush palm leaves of the islands. Beyond merely a hot sauce, it embodies the vibrant island life, in a modern & sophisticated way
Strategic Brand and Packaging design for Caribbean hot sauce
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