CASE STUDY
BRANDING STRATEGY
BRAND DEVELOPMENT DESIGN
PACKAGING DESIGN
PACKAGING EXTENTIONS
SALES & MARKETING COLLATERAL
Health Food Symmetry
The Brief
Health Food Symmetry came to us with a fragmented brand, a corporate identity, a standalone ingredient wordmark called PhytoBiome®, and an existing consumer range called Kfibre, none of them sharing a visual language. HFS needed one credible architecture built from the ground up, a corporate masterbrand, a B2B ingredient brand, and a new consumer range, myBiome®, all carrying the same whole-plant, sugarcane-derived prebiotic fibre story.
C H A L L E N G E S
Building a corporate masterbrand credible enough for R&D, manufacturing and investor conversations, without feeling clinical or cold
Creating one visual language flexible enough to stretch across a corporate identity, a B2B ingredient platform and a consumer supplement range, without splintering into unrelated brands
Proving a natural claim that is often met with scepticism in this category, a prebiotic fibre from sugar cane, with none of the sugar
Designing packaging systems that scale from bulk trial packs and outer cartons for PhytoBiome®, through to sachet boxes, single-serve sticks and retail tubs for myBiome™
Extending the corporate identity beyond packaging into environmental signage, digital and the physical facility itself, so it holds up at HFS's own premises as much as on shelf
S O L U T I O N S
Brand strategy came first, an archetype of 80 percent Sage, knowledgeable, assured and guiding, and 20 percent Explorer, grounded in five values: Scientific Rigor, Natural Integrity, Innovation, Transparency and Partnership.
A pair of curved brackets became the unifying device across all three brands, built from a metaball connector concept, a biological metaphor where fluid, merging forms represent connection, interaction and microbiome activity at a cellular level. Science with Warmth. The brackets wrap HFS, then carry through into PhytoBiome® and myBiome™, so all three read as one family.
HFS sits above both product lines under Scientifically Advanced Nutrition. PhytoBiome®, the World Leading Prebiotic Fibre, applies the same device with restraint, laboratory-clean packaging, Monash University Low FODMAP Certification and clear formulation benefits for manufacturers. myBiome™, under Nourish from Within, replaces Kfibre with a warmer, colour-coded range across Natural Orange, Natural Vanilla and Natural Unflavoured.
A black and white base gives the system authority, with muted blues, mineral tones, greens and clay browns connecting it back to its whole-plant origins. Photography follows the same brand-by-brand logic, credibility-led for HFS, application-focused for PhytoBiome®, human-centred for myBiome™, with the meatball connector used as an ownable visual asset throughout.
Strategic corporate brand, identity and packaging design for a whole-plant prebiotic fibre innovator, spanning B2B ingredient supply and consumer nutrition
Strategic corporate brand, identity and packaging design for a whole-plant prebiotic fibre innovator, spanning B2B ingredient supply and consumer nutrition