CASE STUDY
Suite Co
BRANDING STRATEGY
BRAND DEVELOPMENT DESIGN
PACKAGING DESIGN
PACKAGING EXTENTIONS
COLLATERAL MATERIAL
CHALLENGES
A lack of colourful wash & lotion bottles, made Suite Co decide to leverage the iconic colourful Art Deco buildings, beach culture and palm trees from the place she grew up and raised her family – Bondi Beach. Starting with a minimal budget & look to test the waters, AirBnB’s where happy to stock them. Covid intervened and the product needed to stand out more on retail shelves and product differentiation needed to improve to help customers link the washes from the lotions with their fragrance profile.
SOLUTIONS
The identity was given more prominence through the oval shape reminiscent of the Bondi Pavilion Arches. The new colour coding makes it easier to differentiate; light sand colour for the washes and darker colour for the lotions. The colour palette was chosen from the beach surroundings creating a sophisticated yet fun and original look. Photography was sourced from local and international photographers, including some from the founder, to match the mood and colouring of the fragrances, all natural, organic and Australian made. The Brand has now extended to a Byron offering and there are Candles with matching fragrances in progress.
Strategic Brand and Packaging design for Bondi Beach beauty product
