The identity was given more prominence through the oval shape reminiscent of the Pavillion Arches. The new colour coding makes it easier to differentiate; light sand colour for the washes and darker colour for the lotions. The colour palette was chosen from the beach surroundings creating a sophisticated yet fun and original look. Photography was sourced from local and international photographers, including some from the founder, to match the mood and colouring of the fragrances, all natural, organic and Australian made. The Brand has now extended to a Byron offering and there are Candles with matching fragrances in progress.