PRIVATE LABEL – FRESH
Woolworths are the Fresh Food People, have a passion for great quality and great value for their customers. The new designs articulates this focus where the product is hero and packaging is uncomplicated and inspires fresh food ideas for healthy living. Concepts and Guidelines for rollout for different destinations:
PRIVATE LABEL – CHRISTMAS SELECTION 2010
Striking, inspiring and contemporary designs were required to rise above the norm to maximise appeal for the Christmas range.
PRIVATE LABEL – HOMEBRAND Strategy concepts
PRIVATE LABEL – HOMEBRAND NZ
Home Brand Vegetable Crisps are a good quality, tasty alternative to the leading brands – at a price that’s right. They are seen as an adult female health snack. There is a perception of health or low fat in the product. Single packs or multi-share packs are great value for both adult entertaining and children’s lunch boxes.