THE TASK; to create a brand that reflected the region of South Australia – a new brand that depicted the depth of flavours and produce from the region. This brand, The South Australian Gourmet Food Company, is all about providing their consumers with “something better” and including quality ingredients in their products.
A cost effective and adaptable system was required and to roll out on a diversity of products and packaging form.
The South Australian Gourmet Food Company brand is made up of a simple and classic black band with the under pinning of cutlery. The Logo Mark reflects the shape of the state of South Australia.
The black illustrations on the cream background will vary on the category. It holds the fresh quality ingredients of the product The majority of the pack is white, allowing the simple typography to shine.