Task: Bringing a new super premium product to life and updating the Super Nature Logo. The Super Nature team developed a unique and new range of premium frozen meals. These meals were based on recipes created by award winning chefs. The food is of restaurant quality and made with a selection of Australian Native superfoods. The pack sits on a natural black slate background and the hero iconic metallic S looks like it has been etched in the stone, creating stand out and presence in the supermarket freezer. The beautiful botanical illustrations are placed simply behind the plate to enable the consumer to link the uniqueness of the product with the Australian Native superfood. The iconic S encapsulates the plate, whereby the meal showcases the award-winning recipes that have come to life. The romance copy was written specifically for each SKU to entice the consumer to pick up their product.
This was part of the total refresh of the Super Nature Range of frozen foods including their logo, packaging, communications and website.