After the successful launch online and farmers markets, we developed the retail and NPD packaging. By supplying a kit of parts the client can maintain every touchpoint cost effectively.
“The joy of cooking as a shared experience”. The designs were inspired by Indian mandala designs and wood print blocks. The logo is crafted typography housed in a box shape, representing the delivery gift box consumers receive with a hidden smile in the A. The fabric print on the outside sleeve is taken from real silk sari borders, and the specially designed gold mandala print adds to a rich and elegant feel. The theme continues once the kit is opened. Spices are packed in matte finished airtight pouches for long lasting freshness, while the saffron comes in it’s own gorgeous little golden pouch. Everything is packed in the perfect combination of form and function.