Creating a LOGO is the beginning of building a BRAND. The distillation of a business’ attribute, values and personality come back to life through carefully crafted visual cues that distill the complexities of the business or product into a less complicated, more identifiable kind.
A logo and a brand are two very different things that must work together cohesively. When combined, a well-designed logo and a intelligent brand strategy help you effectively and efficiently reach your target market, communicate your message, your values & benefits, and visually attract more attention.