MEDAL TALLY

Client

Kimberly-Clark

Task

Packaging and new dog – photo shoot direction. Photography by Andrew Kay

Description

To develop new pack design for the Kleenex® Cottonelle® Toilet Tissue range including a new variant design and Kleenex® Flushable Fresh Wipes. Utilizing colour, layout, imagery and key messaging communicating the premium quality, playful personality and aspirational, contemporary positioning. Specific icons were designed to communicate key product benefits and to further differentiate the brand from the competitors.

Category

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