Task: Bringing a new Range Extension to life for Kellogg’s® Just Right®’s amazing new product that has the best of both world’s – Crunchy Granola and Cereal Flakes, creating a unique fusion that would exciting the category and entice new consumers. The intelligent and simple packaging design explains the product by having the bowl hero and showing the range of individual ingredients scattered around the bowl. This is a new product that is a crafted with many quality ingredients and so the design had to educate the consumer of this, while maintain a premium appearance. The Just Right® brand is underpinned with an effective stamp lockup which explains what the product is. The BOP creates inspiration with the use of “create your own” smoothie bowl and use JR Fusion as a topping. This talks to the versatility of the product. There are two SKU’s in the range Almond & Cashew and Cranberry & Apple.