JAM&CO DESIGN was asked by Honest to Goodness to create a strategic brand solution for their brand and packaging, which then can be build upon throughout all future touch points, social media presence and correspondence with their consumers.
Honest to Goodness is a Sydney-based online retailer, wholesaler and distributor of certified organic food & natural food products for the environmentally responsible consumer, the conscious business owner or the family nurturer; all of whom no longer want to accept compromises regarding their nutrition, their health or our environment.
The unique, hand-crafted by Keith Morris, Honest to Goodness typography has a little halo on the ‘o’ and swoosh that emphasises the word ‘good’, invokes the natural, happiness and care the brand stands for. Placed into a unique leaf shape that hints at Australia enables the brand to be placed across different segments. For the packaging and communications a kit of parts of graphic elements, graphic elements and photography has been created to form a family but with room for differentiation for the different product offerings.
