My Organic School
Brand Strategy Workshop – Brand identity – Brand StyleGuide
We were asked to develop a new brand strategy and identity for an Organic fruit & vege box buying group that in the future will extend to packaging. The key to differentiating this brand was the giving back to the school side. Combining convenience with the passion for healthy food and creating a local community that can share affordable organic produce. The Brand identity represents the holistic nutrition program that gives back to the school by saving funds to build vege beds and run healthy eating programs.