Packaging and new dog – photoshoot direction. Photography by Andrew Kay
To develop new pack design for the Kleenex® Cottonelle® Toilet Tissue range including a new variant design and Kleenex® Flushable Fresh Wipes. Utilising colour, layout, imagery and key messaging communicating the premium quality, playful personality and aspirational, contemporary positioning. Specific icons were designed to communicate key product benefits and to further differentiate the brand from the competitors.