KELLOGG’S® Just Right® Fusion

Kelloggs Just Right Fusion Packaging

Task: Bringing a new Range Extension to life for Kellogg’s® Just Right®’s amazing new product that has the best of both world’s – Crunchy Granola and Cereal Flakes, creating a unique fusion that would exciting the category and entice new consumers. The intelligent and simple packaging design explains the product by having the bowl hero […]

Suite Co

Suite Co needed a packaging refresh to make the offering easier to differentiate between the lotions and the washes and additional shampoo and conditioner products. A cost effective printing on a metallic waterproof stock meant we could have the identity sing a bit more and reflect the quality organic ingredients better. Suite Co Bondi is […]

Be Natural®

BeNatural-Packaging-Design

Task: Be Natural required a refresh to invigorate the market and provide a platform for some exciting NPD. To evolve the brand to enable the balance of the pack to hero new photography and entice consumers with a pack that could be easily navigated. Cleaning up the pack and allowing the new photography to hero […]

Honest to Goodness

Brand and Collateral Design

JAM&CO DESIGN was asked by Honest to Goodness to create a strategic brand solution for their brand and packaging, which then can be build upon throughout all future touch points, social media presence and correspondence with their consumers. Honest to Goodness is a Sydney-based online retailer, wholesaler and distributor of certified organic food & natural […]

Super Nature – Australian Super Native Collection

Task: Bringing a new super premium product to life and updating the Super Nature Logo. The Super Nature team developed a unique and new range of premium frozen meals. These meals were based on recipes created by award winning chefs. The food is of restaurant quality and made with a selection of Australian Native superfoods. […]

Pinnacle Drinks – Bluey®

Bluey Packaging Design Story

Task: To help Pinnacle Drinks with developing a new mid strength beer Brand. The big question was “How do you differentiate in an already saturated beer market?” A key differentiator is having a very engaging story…and this narrative was engaging…. Bluey’s story This is our tribute to a dog. A dog who defied the odds […]

THE SOUTH AUSTRALIAN GOURMET FOOD COMPANY

South Australian Gourmet Food Company logo

THE TASK; to create a brand that reflected the region of South Australia – a new brand that depicted the depth of flavours and produce from the region. This brand, The South Australian Gourmet Food Company, is all about providing their consumers with “something better” and including quality ingredients in their products. A cost effective […]

SPICECRAFT

Brand & Packaging Design

After the successful launch online and farmers markets, we developed the retail and NPD packaging. By supplying a kit of parts the client can maintain every touchpoint cost effectively. “The joy of cooking as a shared experience”. The designs were inspired by Indian mandala designs and wood print blocks. The logo is crafted typography housed […]

CLEAVERS

Cleavers Brand and Packaging

Arcadian Natural Meat Company approached Jam&Co to update the Cleaver’s brand after realising that an opportunity existed to capitalise on simpler labelling for consumers. Consumers felt confused about the differences between Organic & Free Range beef products which only deterred them from purchasing meat that wasn’t labelled clearly. Given this insight Jam&Co created a labelling […]

SAFCOL SALMON & TUNA POUCHES

Creating cut-through on the busy shelf with a new product and pack format – educate the consumer on what the product is and inspire them to create quick and easy dinners & salads