Through our Brand Strategy session it became very clear that the butterfly would be the perfect match. The butterfly effect represented what the brand was about;
A small change can make much bigger changes happen; one small incident can have a big impact on the future.
Butterflies are deep and powerful representations of life. Butterflies are not only beautiful but also have mystery, symbolism and meaning and are a metaphor representing spiritual rebirth, transformation, change, hope and life. The patterns and colours are inspired by a desire for cultural connections and in particular travel to Morocco.
For the launch of this product, we created a bespoke butterfly box that would stand out from the sea of sameness, whilst still being very sustainable. The aluminium tin inside keeps the bar in perfect condition is plastic-free, travel-friendly and eco-friendly.
The 3 in 1, is a slightly more male-skewed offering and a sleeve carton was created to reflect this unique quick & easy product.
IMPACTBARS.COM.AU