Packaging, advertising, presence material, point of sale and CI manual
Coca Cola Amatil
Celebrating Coca-Cola’s partnership with the Sydney 2000 Olympic Games and the Millennium festivities. Coca-Cola required a new look for their products that would include all five colours of the Olympic rings whilst still keeping their traditional red and white colouring as the dominant feature. The new look was applied across Coca-Cola packaging, advertising, presence material and all point of sale throughout the Olympic year. To ensure that the new “Look of the Games” graphics would have the maximum impact, a Style Manual was designed to outline the use of the new “Look of the Games” graphics.