MedalTally is a Bondi based design agency, specialising in consumer branding and packaging. Created by Anneke Zilich, born & educated in The Netherlands, who arrived in Sydney in 2000 via London & Johannesburg. We specialise in intelligent brand solutions for small to large clients. Creating brand stories that will emotionally connect with the target market. We craft intelligent designs & like collaborating with passionate startups & entrepreneurs. Our strategic design process that deliver successful brand solutions:
– Knowing your brand – Research & category insights
– Bringing your story to life – Brand & Packaging creation
– Apply to all touch-points – Effective and original solutions to work across any media
Brand research assists with the creation, development, and ongoing management and strengthening of brands. We research your Target market, Category Insights, Competitor overview and Analysis.
Effective branding elevates a product or organisation from being just one commodity amongst many identical commodities, to become something with a unique character and promise. It can create an emotional resonance in the minds of consumers who choose products and services using both emotional and pragmatic judgements. If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence and control these associations to help the business perform better. Branding can help you stand out from your competitors, add value to your offer and engage with your customers.
Defining your brand
The big idea – what lies at the heart of your company? Values – what do you believe in? Vision – where are you going? Personality – how do you want to come across?
Branding a business is to tell its story through communication elements such as corporate identity, packaging, stationery, marketing materials.
A common misconception is that a brand is simply a logo or identity. The logo is just one manifestation of a brand, although it’s often a top-level communication, seen most frequently by the greatest number of people. It should therefore embody the key ingredients of the brand in a distinctive, recognisable marque.
Design is what translates the ideas into communication.
During our Brand workshop, we go through what your brand stands for and what the functional & emotional connection/drivers are which will lead to your Brand Essence.
A common misconception is that a brand is simply a logo or identity. The logo is just one manifestation of a brand, although it’s often a top-level communication, seen most frequently by the greatest number of people. It should therefore embody the key ingredients of the brand in a distinctive, recognisable marque. Design is what translates the ideas into communication.
Packaging on a supermarket shelf has less than three seconds to grab the attention of a consumer. Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf.
Packaging graphics must do more than simply look pretty. They must work to cut through the white noise that is the crowded supermarket shelf, and attract a potential buyer. Once they attract a buyer’s attention, packs don’t stop working. Designers have to make sure they convey information, about how much they and their contents cost to buy, the ingredients they contain, and whether or not they can be recycled.Packaging can serve as direct marketing that is related to advertising on television or in magazines. Consumers are alerted to the product through the media and then recognise it in the store through its packaging.
Packaging is an ideal site for advertising, because it is physically connected to a product and is taken into the consumer’s home.
Building a story into the packaging of a product is becoming increasingly popular way to convey provenance and brand essence. Doing so allows consumers to connect with the product on an emotional level.
Brand communication occurs every time a client or prospect interacts with your brand.
Brand communication is effected across a variety of channels :
What is your story?
Sales & Marketing Advice
Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult.
Our director and consultants have over 30 years’ experience in sales and marketing activity in publishing, design and IT; from a start-up and entrepreneurial perspective, to large organisations in Australasia, South Africa and Europe.
Web Design & Content
Why companies still need a website? Facebook, twitter, Instagram, and all those other social networks keep things pretty uniform across the board. There’s only so much of your brand personality you can infuse into the profile pages. Your website however, is all yours. Here it is were you can truly showcase your Brand.
Youtube does videos really well. Twitter does 140 character statement incredibly well. Facebook is an expert at engagement. But a website allows you to bring those 3 elements together and a website gives your business legitimacy.
How to Engage New & Returning Website Visitors?
Keeping visitors coming back for updates also helps boost your site’s Search Engine Optimization (SEO). How do you keep it fresh? Content is king. Our content-writers have years of successful experience in publishing , social media and IT. Social Media Strategy & Tactics It’s not enough for brands to use social media for the sake of it or simply because they are expected to. We know that no brand can simply dive into social media and get it right. It’s all about engagement – and this way of thinking will never change. We can advise on what you really need to know – how to engage with consumers in their space and on their terms. Let’s get your social media strategy and tactics working for you.
Anneke was such a gift to find and has transformed my brand into something I held only as a vision. A solid visual identity is vitally important to both our customers and our staff. Anneke’s concepts help us to understand who we are and what we stand for. With Medaltally’s help we are ready to roll out our program Nationally and from there anything is possible.
Founder: My Organic School